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July 2009 |
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 Articles and Resources
CLIENTS - [ click here ]
Hey, Over Here - We're Buying!
A Quick Guide to Generational Marketing
Practice Random Acts
MANAGEMENT - [ click here ]
Beyond Artistry, What Successful Pros Know
Look to Life's Daily Details for Great Business Ideas
Top 10 Ways Women Entrepreneurs Boost Productivity
MARKETING - [ click here ]
Add-On Services? How About Add-On Marketing Instead
Take Your Message from a Whisper to a Scream
Download July-August Catalog [ click here ]
Store News
TWO new Color Kits from Wella Professionals -
Page 34 of our July-August Connection
- [ click here ]
Web and Email Exclusives
Shop online and you might save 10% on your
next online order - [ click here ]
We will draw 10 winners every month
while this promotion lasts.
Congratulations to our first winner, Carrie Rutt of
Town and Country Salon in Newark, DE
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Hey, Over Here - We're Buying!
Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision Communications, Hispanics are less affected by the recession, tend to be more positive about it, [and] shop more often," says Katy Bachman in a recent Mediaweek article. Here are some of the reasons Hispanics remain vital consumers, based on the study's results.
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marketingprofs.com
A Quick Guide to Generational Marketing
When crafting your business plan or giving it an overhaul, it's critical to thoroughly understand your target customers. Understanding your target customers' demographics helps you determine exactly what your products or services will be, and what kind of customer service tactics work best.
- entrepreneur.com
Practice Random Acts
Generating client loyalty and referrals means doing more than what's expected. Going beyond the acceptable to the exceptional to surprise and delight your clients could be just what is needed to build your business in this, or any economy. Read how Hyatt Hotels are demonstrating these principles, implementing surprise rewards and thank yous for their best clients.
- usatoday.com
Add On Services? How About Add On Marketing!
Just as you create add-on menus in the salon and spa, you can create an “Add-On Marketing Strategy” to help you discover new clients, pool resources with other business owners, build business, and increase profitability.
- Elizabeth Brown, Be InPulse Marketing and Design, 12monthsofmarketing.net
Take Your Message from a Whisper to a Scream
There are plenty of ways to promote your business without spending a lot. The key to effective penny-pinching promotion is to apply creativity to established techniques and emerging opportunities to reach a specific audience. Here are 10 low cost, high return ideas to get you started.
- entrepreneur.com |
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Beyond Artistry, What Successful Pros Know
The success of a salon is measured not only in terms of satisfied clients, but also the ability to manage the financial aspects of the business by setting realistic goals. So how are these goals set? The first step is obtaining the proper analytical tools and industry guidelines to measure the salon’s activity.
- Bruce Goldstein, CFO, East Coast Salon Services
Look to Life's Daily Details for New Ideas
There's a business calling your name – or a great innovation you can bring to your own business - if you just examine what's happening in your day-to-day life.
- usatoday.com
Top 10 Ways Women Entrepreneurs Boost Productivity
According to a recent survey of 250 women entrepreneurs who were asked: “What’s the number one thing you do to boost your productivity?” Listed in David Letterman’s reverse “Top Ten” order, here are the top ten ways women entrepreneurs boost productivity.
- openforum.com
Good plans shape good decisions.
That's why good planning helps
make elusive dreams come true.
~ Lester R. Bittel
The Nine Master Keys of Management
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AVAILABLE in July and August Exclusively
in East Coast Salon Services Stores:
NEW Wella Color Movement
Six premium color services to boost productivity and profitability in the salon showcasing the strengths of Koleston Perfect’s six new tonal families by focusing on color placement. Read more about Wella Professionals Koleston Perfect and how to master all 6 Color Movement Trends; visit our stores to purchase NEW stylist-priced Try Me Kits.
More Store Exclusives
As featured in our July-Aug. Catalog, pages 33-35:
Free
Pravana Developer with Pure Light Lightener Purchase, 45% professional savings. And check out Sebastian's new Texture Kits with new Microweb Fiber plus a bonus "Get the Look" feature as seen in all the current trade magazines, Sebastian REMIX.
[Click here] to find the store location nearest you.
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Have you seen our new Website?
Visiting our new website might save you money!
For a limited time, East Coast Salon Services will draw 10 winners every month to receive 10% off their next online order. Go ahead and shop - your online order is your automatic entry!
Visit our new professionals-only webstore (registration is easy!) and place your next order online for your chance to win.
Congratulations to our first winner, Carrie Rutt of Town and Country Salon (Newark, DE)
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| East Coast Salon Services | eastcoastsalon.com | 800-257-7104 |
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