[Purchase 12 Months of Marketing]
Release Date March 2010

Read more about the book [click here]



12 Months of Marketing for Salon and Spa
by Elizabeth Kraus

PRESS KIT / MEDIA RELEASES:

Beauty/Cosmetology Schools [click]

Salon/Spa Distributors [click]

Beauty Industry Publications [click]

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RESALE/DISTRIBUTION
Distributors: 12 Months of Marketing transcends
manufacturer lines and strengthens your brand
and your relationship as a growth-advisor to your
clients.

Understanding the unique needs of distributors to
'be the brand' for their salon and spa clients
regardless of manufacturer's lines represented,
this publication is available to Distributors for resale
or in cooperative development of a Co-Branded
"calendar" style version for resale to your
salon and spa clients.

Contact the author for Distributor
(for resale) Pricing

MANUFACTURERS
Contact the author for a proposal for a 12 Months of Marketing specifically relative to your product lines, corporate brand and brand personality.

Read my April newsletter with ideas, inspiration and more [click here]

IDEA OF THE WEEK
(April 12) Getting Tween, Teens (and their Moms) into the Salon and Spa
In one of the chapter lead-ins in 12 Months of Marketing for Salon and Spa I point out that Justice for Girls (a pre-teen girls clothing store) is scooping the salon when it comes to the Tween market by giving girls moviestar makeover parties right in their stores, while their moms, sisters and other chaperones look on.

Do you want to tap the Teen and Tween Markets and open up new event-based services? See how Seventeen Studio Salon Spa in Plano, TX creates a movie star makeover experience for teen parties, step by step. -- READ the post on my blog site at www.savvystylist.net or on my Facebook page.


(April 8): The Las Vegas Lesson: Invisible Marketing
What strikes me most in Vegas is what I don’t see. Have you thought about what has to happen invisibly in your business so that you can create the best possible experiences for your clients?-- READ the whole post on my blog site at www.savvystylist.net or on my Facebook page.

BONUS! Go to savvystylist.net or Facebook to read my April 8 post: Frappacino Fridays!


(March 30): Freestylin'!
How many times have you seen a good price on a package deal but passed on it because while it had some things you wanted, it had some things you knew you couldn't use? Let clients create their own packages, freestyle! -- READ the whole post on my blog site at www.savvystylist.net or on my Facebook page.


Take Out Retail (March 23)
One salon offers clients a 25% discount on retail products they order ahead by e-mail to take home at their service appointment. -- READ the whole post on my blog site at www.savvystylist.net or on my Facebook page.

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